Paulo de Vries
Growth & conversion · marketplaces, subscriptions, AI
Nine years growing tech products. At a two-sided marketplace I built the funnel and took marketing from EUR 0 to 10,000 a month while revenue grew eight times; at Mediahuis I run the experimentation programme behind the Telegraaf and NRC subscription funnels. I work across a group of 10 to 15 in two countries, and I build the AI agents myself: they run about 40 of my own sites.
Skills
Growth
Acquisition to activation, onboarding, referral, organic social
Experimentation
A/B testing, funnel analysis, Contentsquare
Measurement
Google Tag Manager, GA4, Search Console
Design
Figma, UX/UI, design systems
Build
HTML/CSS/JS, GitLab, Claude Code, MCP, agent orchestration
Building
Amili — my AI-agent operating system, built solo; runs about 40 of my own sites unattended behind a guardrails layer. Grew out of AcePilot.
TaskPrio — a task queue for AI agents (MCP server + REST API). Live at taskprio.com.
GEO — get pages cited by ChatGPT and Perplexity; doubled one site's visitors from AI answers.
Education
BA, Design Academy EindhovenMan & Communication, minor Marketing
Certification
Contentsquare Certified2023
Languages
Dutch — native
English — fluent
English — fluent
Experience
Senior CRO Specialist & Product Designer · Mediahuis
- Own the experimentation programme for the Telegraaf and NRC subscription funnels: hypothesis, design, tracking, test, analysis.
- Redesigned the De Telegraaf subscription shop and shipped it as an A/B test; renamed a subscription tier. Both won (figures on request).
- Work across a cross-functional group of 10–15 in the Netherlands and Belgium: developers, designers, CRO specialists, marketeers.
- Built the group's Experimentation Hub — one central platform for every A/B-test plan and analysis across Mediahuis.
- Built an internal A/B-test builder that turns a variant's design (a JPG) into standardised, tag-manager-compliant test code, so experiments ship simply and to spec.
- Drive discovery, roadmap input and stakeholder reporting across the subscription funnel.
UX Designer & CRO Consultant · dentsu
- Conversion and UX consulting for client brands: designed and A/B-tested landing and checkout-continuation pages.
- Brought experimentation discipline to client design work — research and test before shipping.
Product Owner & Product Designer · JobBoost
- Built the full funnel for both sides of the marketplace and took marketing spend from EUR 0 to 10,000 a month.
- Revenue grew about eight times and the team about four times during my years there.
- Owned roadmap and release with engineering, leading developers and marketeers.
Marketeer & UX Designer · JobBoost (deSTUDENT)
- Ran growth marketing and designed the candidate-side experience in the platform's first years.
Own ventures — AI agents, a studio, a site portfolio
- SculptClub, my own fitness studio in Amsterdam: 700+ bookings a month, grown with conversion work and organic social.
- Built Amili, an agent system that runs about 40 of my own content and affiliate sites unattended; one doubled its visitors from AI answers.